The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi

Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid ...

Policies for attracting and retaining talent in journalism and communication

Abstract: Vietnamese journalism and communication are facing challenges in attracting and retaining talent, as high-quality human resources ...

Developing Vietnamese journalism in the age of artificial intelligence (AI)

Abstract: Artificial Intelligence (AI) is becoming one of the key technologies profoundly transforming many areas of socio-economic life, ...

Models and experiences in journalism training for digital transformation at universities worldwide: recommendations for Vietnam

Abstract: Digital transformation, artificial intelligence, social media, and datafication are reshaping the field of journalism and ...
See also

Ho Chi Minh Ideology

“The Communist Party of Vietnam, since its birth (in 1930), has played a leading role in the national liberation movement in Vietnam and after the success of the August Revolution, became the ruling Party. President Ho Chi Minh is both the founder and the person who guides and trains the Party. Therefore, he paid due attention to the Party's leading and ruling methods so that the Party can fulfill ... “

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Tran Thi Minh Tuyet

Assoc. Prof. PhD, Academy of Journalism and Communication

“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “

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Mai Duc Ngoc

Assoc. Prof. PhD, Academy of Journalism and Communication