Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop ...

Factors affecting contents of press - media in the context of globalization

Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes ...

Sampling in web-based survey research in the media sector

Abstract: Web-based surveys are becoming more and more popular in the social sciences and media studies. The rapid adoption of this ...

Promoting social supervision and criticism of the Press in the current context.

Abstract: The Youth newspaper, the mouthpiece of the Vietnamese Revolutionary Youth League founded by Nguyen Ai Quoc, published its first ...
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Ho Chi Minh Ideology

“Abstract: Democratic leadership is a subject of interest for many people from various angles. However, researchers often focus on the external forms and do not delve into the intrinsic nature and the comprehensive principles that connect the content and form. They also have not pointed out the objective relationships and development of these aspects. This paper clarifies the current situation and ... “

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Nguyen Huu Dong

PhD, Ho Chi Minh National Academy of Politics

“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “

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Mai Duc Ngoc

Assoc. Prof. PhD, Academy of Journalism and Communication