Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop ...

Factors affecting contents of press - media in the context of globalization

Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes ...

Sampling in web-based survey research in the media sector

Abstract: Web-based surveys are becoming more and more popular in the social sciences and media studies. The rapid adoption of this ...

Promoting social supervision and criticism of the Press in the current context.

Abstract: The Youth newspaper, the mouthpiece of the Vietnamese Revolutionary Youth League founded by Nguyen Ai Quoc, published its first ...
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Ho Chi Minh Ideology

“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “

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Mai Duc Ngoc

Assoc. Prof. PhD, Academy of Journalism and Communication

“Abstract: President Ho Chi Minh practiced the complete transition of Vietnamese patriotism from tradition to modernity - patriotism based on the viewpoint of the working class - patriotism connected with socialism. Patriotism in the socialist revolutionary epoch completely inherits and develops the contents of traditional patriotism to a new higher degree in terms of quality. Among these ... “

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Tran Hai Minh

Assoc. Prof. PhD, Academy of Journalism and Communication